For five years, AnyMind Group has been closely collaborating with InMobi Advertising to optimize the advertising monetization of app and website publishers. As a player dedicated to comprehensive monetization and growth solutions, we have integrated InMobi’s advertising requests into our AnyManager SDK. This integration allows publishers to easily access leading advertising opportunities.
Thanks to this strategic collaboration, publishers benefit from increased advertising performance and optimized operational efficiency. AnyManager SDK simplifies the process by consolidating various sources of demand, including InMobi Advertising, into a single integrated solution. Together, we maximize advertising revenues while reducing technical complexity. This synergy translates to continuous and sustainable growth for partner publishers.
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Testimonial
“Your partnership with AnyMind Group has driven the growth of omni-channel advertising revenues for publishers in the Asia-Pacific region. By integrating InMobi Advertising’s SDK within the AnyManager SDK, we have enabled flexible integrations with leading mediation platforms and access to premium omni-channel demand, thereby optimizing monetization performance and operational efficiency. The strong annual growth in advertising impressions and revenues is a testament to the success of our collaboration and innovation. We look forward to further evolving this success with AnyMind Group.”
— Madan Yadav, Senior Manager, Supply Partnerships, InMobi Advertising
About InMobi Advertising
InMobi Advertising is a leader in advertising technology, allowing businesses to target and engage consumers through mobile advertising. With a global presence and a network of over 400,000 advertisers and 180+ DSPs, InMobi Advertising offers high-quality demand to publishers, optimizing ad performance on mobile apps and websites. Their flexible integrations and dedicated customer support make them a trusted partner for publishers looking to enhance their monetization strategies.
Seamless Integration with AnyManager SDK
AnyManager SDK simplifies the integration process for publishers by consolidating various sources of demand, including InMobi Advertising. Instead of managing multiple SDKs, publishers can use AnyManager SDK to integrate InMobi Advertising with other high-performing ad networks using a single SDK. This streamlined approach improves efficiency and reduces technical complexity in monetization.
Optimizing InMobi Advertising Performance for Publishers
Beyond integration, we closely collaborate with InMobi Advertising to continuously optimize their performance in publisher mediation. Our teams work together to refine hierarchy strategies by dynamically adjusting InMobi Advertising’s pricing layers, ensuring that publishers maximize their revenue potential. This close partnership enables us to remain agile and responsive to market trends, ensuring sustained advertising revenue growth for our publishers.
Expanding Header Bidding with AnyManager Tag Service (ATS)
Recently, we expanded our collaboration by testing InMobi Advertising’s Header Bidding with ATS on web inventories, achieving exceptional results. ATS (AnyManager Tag Service) enables publishers to integrate multiple header bidding demand partners with a single snippet of code, streamlining the process while optimizing yield. The success of this test has led to a broader rollout on more websites, further strengthening our partnership and providing additional value to publishers.
Proven Results: Increased Revenue and Engagement
Our partnership with InMobi Advertising has consistently generated positive results for publishers. From January 2023 to December 2024, we observed:
- A 6-fold increase in valid advertising requests for InMobi Advertising year over year
- A 3-fold growth in rendered advertising impressions
- A 4.3-fold increase in advertising revenue year over year
These results demonstrate the power of combining AnyMind’s innovative solutions with strong regional demand and the flexible features of InMobi Advertising’s platform.
Future Perspectives
As we continue to strengthen our partnership, AnyMind remains committed to helping publishers maximize their revenue potential through seamless integrations, strategic optimizations, and cutting-edge monetization solutions. We look forward to collaborating with InMobi Advertising on upcoming innovations and expanding opportunities for publishers in the ever-evolving landscape of digital advertising.
In the competitive world of online advertising, AnyMind Group and InMobi Advertising stand out through their strategic collaboration, providing web and app publishers with innovative solutions to maximize their advertising revenues. This alliance enables a seamless integration of leading advertising demands, thus simplifying the monetization process and increasing operational efficiency.
What is the Importance of Integrating InMobi Advertising into AnyManager SDK?
The integration of InMobi Advertising into the AnyManager SDK represents a significant advancement for publishers seeking to optimize their advertising performance. By incorporating InMobi’s requests, publishers have direct access to a network of over 400,000 advertisers and 180+ DSPs, ensuring quality and diversity in the ads served. This integrated system not only reduces the technical complexity associated with managing multiple SDKs but also improves the speed and effectiveness of advertising campaign implementation.
Thanks to this integration, publishers can easily access high-level advertising opportunities without having to navigate through different platforms. This results in a significant increase in valid advertising requests, advertising impressions, and ultimately generated revenue. Publishers also benefit from better bid management and continuous performance optimization through the tools provided by AnyMind Group.
To learn more about monetization strategies, check out our article on profitable supplemental revenue ideas for 2024.
How the Collaboration Between AnyMind Group and InMobi Advertising Accelerates Advertising Revenue Growth?
The collaboration between AnyMind Group and InMobi Advertising has generated exponential growth in advertising revenues for publishers. By integrating InMobi’s SDK into the AnyManager SDK, this alliance ensures efficient and flexible ad delivery across various mediation platforms. This flexibility allows publishers to maximize their revenue by optimizing advertising performance across different channels.
A testimonial from Madan Yadav, Senior Manager at InMobi Advertising, highlights the benefits of this partnership: “Our partnership with AnyMind Group has driven omni-channel revenue growth for publishers in the Asia-Pacific region. By integrating InMobi Advertising’s SDK into the AnyManager SDK, we enabled flexible integrations with leading mediation platforms and access to premium omni-channel demand, thereby optimizing monetization performance and operational efficiency.”
The results speak for themselves: between January 2023 and December 2024, publishers observed a 6x increase in valid advertising requests, a 3x growth in advertising impressions, and a 4.3x increase in advertising revenues. These figures perfectly illustrate the positive impact of this collaboration on publisher profitability.
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What Are the Benefits of Continuous Advertising Performance Optimization?
Continuous optimization of advertising performance is crucial for maintaining and increasing publisher revenues. AnyMind Group and InMobi Advertising work closely together to refine advertising mediation strategies, dynamically adjusting InMobi Advertising’s pricing layers. This approach allows for maximizing publishers’ revenue potential by quickly adapting to market trends and user behavior.
By optimizing waterfall strategies, AnyMind Group’s teams can ensure that the most profitable ads are prioritized. This results in increased advertising revenues and better utilization of available advertising inventories. Furthermore, this continuous optimization allows for a better response to market fluctuations, thus ensuring sustained revenue growth.
This synergy between the two companies also helps to reduce inefficiencies and improve campaign management, thus offering an enhanced user experience while increasing publishers’ revenues.
How Does AnyManager Tag Service (ATS) Revolutionize Header Bidding?
The AnyManager Tag Service (ATS) represents a significant innovation in the field of header bidding, an advanced advertising monetization technique. ATS allows publishers to integrate multiple header bidding demand partners with a single line of code, thus simplifying the process while optimizing ad revenues.
By testing InMobi Advertising’s header bidding with ATS on web inventory, AnyMind Group achieved impressive results. This method not only maximizes advertising revenues by increasing competition among advertisers, but also reduces loading times and technical complexity for publishers. The results of this test led to broader deployment across more sites, further strengthening the partnership between AnyMind Group and InMobi Advertising.
Using ATS ensures seamless integration and continuous optimization of bids, leading to an increase in advertising impacts and generated revenues. This innovative solution also facilitates the management of different advertising requests, thus providing an optimal user experience and better profitability for publishers.
What Are the Measurable Results of This Collaboration?
The collaboration between AnyMind Group and InMobi Advertising has produced tangible and impressive results for publishers. Between January 2023 and December 2024, publishers observed a 6-fold increase in valid advertising requests for InMobi Advertising, a 3-fold growth in rendered advertising impressions, and a 4.3-fold increase in advertising revenues. These figures demonstrate the effectiveness of integration and continuous optimization of advertising performance.
These results are the fruit of a perfect synergy between AnyMind Group’s advanced technological solutions and InMobi Advertising’s vast advertising network. By combining their strengths, the two companies have succeeded in providing publishers with a robust and effective platform to maximize their advertising revenues, while ensuring a smooth and pleasant user experience.
The positive impact of this collaboration is also reflected in the annual increase in advertising impressions and generated revenues, highlighting the relevance and effectiveness of the strategies implemented. This success paves the way for new opportunities and innovations in the field of advertising monetization.
What Are the Future Perspectives of This Partnership?
AnyMind Group and InMobi Advertising continue to strengthen their partnership to offer even more advanced and effective solutions to publishers. The goal is to maximize advertising revenue potential through seamless integrations, strategic optimizations, and cutting-edge monetization solutions. By staying at the forefront of market trends and adopting an agile approach, both companies aim to meet the constantly evolving needs of publishers and advertisers.
Future developments include exploring new technologies and expanding into new markets, thus allowing publishers to access superior advertising demand and diversify their revenue sources. Additionally, AnyMind Group and InMobi Advertising plan to collaborate on technological innovations that will continue to improve the effectiveness and profitability of advertising campaigns.
This long-term vision ensures that publishers will benefit from the latest advancements in digital advertising while maintaining sustained revenue growth. By relying on a solid foundation of collaboration and innovation, AnyMind Group and InMobi Advertising are well positioned to become undisputed leaders in the field of advertising monetization.
To further explore monetization strategies and growth opportunities, feel free to check our article on the impact of new technologies on profitability.
How Does This Collaboration Influence the Digital Advertising Landscape?
The collaboration between AnyMind Group and InMobi Advertising redefines the standards of advertising monetization in the digital landscape. By combining the resources and expertise of both companies, this alliance creates a more efficient and effective advertising ecosystem. Publishers thus benefit from integrated and optimized monetization solutions capable of meeting the increasing demands of the market and adapting strategies in real time.
This synergy also encourages innovation in advertising technologies, thus driving the development of new features and opportunities for publishers. By facilitating access to diverse and high-quality advertising demands, AnyMind Group and InMobi Advertising enable publishers to better monetize their content and reach a broader and more engaging audience.
Furthermore, this collaboration positively impacts the entire advertising ecosystem by providing more transparent and efficient solutions, fostering a better user experience and continuous optimization of advertising performance. This translates into improved profitability for publishers and increased satisfaction for advertisers, creating a win-win situation for all stakeholders.
In summary, the collaboration between AnyMind Group and InMobi Advertising represents a significant advancement in the field of digital advertising, offering innovative and effective solutions that meet the current and future needs of publishers and advertisers.
