DMi Partners was recognized during the Internet Advertising Competition 2025. Two prestigious awards celebrate their exceptional campaigns. These distinctions highlight their expertise in high-performing digital marketing.
The agency won in the categories of Best Email Campaign for the Food Industry and Best Email Campaign for Consumer Goods, thus demonstrating its ability to create engaging and effective campaigns. The winning campaign, titled “Applegate and DMi Partners: Flexing a Viral Influencer Campaign into Meaty Email Growth,” perfectly illustrates the collaboration between DMi Partners and Applegate, the leading brand of natural and organic meat in the market. By addressing the email deliverability challenges faced by Applegate, initially reduced to 18.4% due to Gmail restrictions, DMi Partners successfully achieved a deliverability rate of 99% through a strengthened sender reputation and targeted engaged users.
In January 2024, DMi launched a campaign centered around Applegate’s Meathead initiative, featuring influencer Tyler Cameron. This initiative generated impressive results with an open rate of 70.2%, 28.5% above average, and click rates exceeding 25% benchmarks. Patrick McKenna, CEO and founder of DMi Partners, expressed his pride by stating: “We are thrilled to see our collaboration with Applegate recognized by the Web Marketing Association. This campaign is a perfect example of the power of creativity coupled with timely strategy and data-driven targeting, transforming a cultural moment into sustainable brand engagement.”
Rob O’Donnell, vice president of e-commerce and digital marketing at Applegate, added: “Working with DMi allowed us to take a viral moment and significantly and measurably extend its reach. This campaign perfectly demonstrates how creativity and performance can work together.”
The success of this campaign highlights the synergy between DMi Partners and Applegate, illustrating how strategic collaboration and continuous innovation can generate tangible results in the competitive landscape of digital marketing.
dmi partners wins two awards in online advertising for the excellence of its campaigns
In the competitive landscape of digital marketing, standing out is a real challenge. DMi Partners has successfully met this challenge by winning two prestigious awards at the Internet Advertising Competition (IAC) 2025 organized by the Web Marketing Association. These awards, one for the best email marketing campaign in the food industry and the other for consumer goods, highlight DMi Partners’ expertise in high-performing online advertising.
what awards did DMi Partners win and what do they signify?
The IAC Awards 2025 are recognized distinctions in the realm of digital marketing, awarding the best online advertising campaigns. DMi Partners was honored for two exceptional campaigns: the best email marketing campaign in the food industry and the best email marketing campaign in consumer goods. These awards attest to DMi Partners’ ability to create effective and innovative campaigns that yield tangible results for their clients.
The first award was given to the campaign “ Applegate and DMi Partners: Flexing a Viral Influencer Campaign into Meaty Email Growth,” a collaboration with Applegate, the leading brand in natural and organic meats. This campaign demonstrated DMi Partners’ skill in overcoming technical challenges and integrating creative strategies to improve email deliverability and effectively engage the target audience.
The second distinction emphasizes DMi Partners’ ability to design campaigns that resonate with consumers. By combining a data-driven approach and strategic creativity, DMi Partners has distinguished itself in an intensely competitive sector.
how did DMi Partners address email deliverability challenges?
In 2023, Applegate faced email deliverability challenges, with open rates dropping to 18.4% due to Gmail restrictions. DMi Partners took charge of the situation by rebuilding the sender’s reputation and targeting engaged users. This strategy allowed them to achieve an impressive deliverability rate of 99%, thus restoring confidence and efficiency in Applegate’s campaigns.
This improvement in deliverability was crucial for maximizing the impact of Applegate’s communications. Indeed, better deliverability means messages reach a larger number of recipients, thereby increasing engagement and conversion opportunities. DMi Partners utilized advanced segmentation and personalization techniques to ensure that emails were not only delivered but also opened and clicked by a receptive audience.
This success demonstrates the importance of sender reputation and precise targeting in email marketing campaigns. By closely collaborating with Applegate, DMi Partners was able to turn a weakness into an opportunity, thereby strengthening the brand’s position in the market.
what was the strategy behind the Meathead campaign with Tyler Cameron?
In January 2024, building on the success achieved with improving email deliverability, DMi Partners launched a new campaign centered on Applegate’s Meathead initiative, featuring influencer Tyler Cameron. This campaign aimed to capitalize on a viral moment to generate significant email growth and strengthen consumer engagement.
The strategy adopted by DMi Partners combined influence marketing and email marketing, creating synergy between the two channels. Tyler Cameron, as a renowned influencer, added an authentic and personal touch, which significantly amplified the campaign’s reach. The integration of visual content and engaging messages allowed reaching a broader audience and generating increased interest in Applegate’s products.
The results of this campaign were spectacular: an open rate of 70.2%, 28.5% above average, and click rates exceeding benchmarks of 25%. These impressive figures attest to the effectiveness of DMi Partners’ strategy, which skillfully leveraged current trends in influencer marketing and communication personalization.
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what impact have these campaigns had on Applegate?
The campaigns led by DMi Partners had a significant impact on Applegate, both in terms of visibility and commercial performance. The improvement in email deliverability allowed for a substantial increase in open rates and engagement, leading to increased sales and enhanced customer loyalty. The collaboration with Tyler Cameron also strengthened Applegate’s brand image, positioning it as an innovative company at the forefront of trends.
Rob O’Donnell, Vice President E-Commerce and Digital Marketing at Applegate, stated: “Partnering with DMi allowed us to take a viral cultural moment and extend its reach in a meaningful and measurable way. This campaign is a great example of how creativity and performance can work hand in hand.” This collaboration not only solved the initial deliverability issues but also created positive momentum around the brand, thereby enhancing its market presence.
The results achieved demonstrate the importance of a well-orchestrated strategy combining creativity and data analysis. By leveraging the strengths of DMi Partners, Applegate was able to transform a traditional email marketing campaign into a truly engaging experience for consumers.
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what is the key to DMi Partners’ success in these campaigns?
The secret to DMi Partners‘ success lies in its ability to combine creativity, strategy, and data analysis. By adopting a holistic approach, DMi Partners is capable of designing campaigns that are not only aesthetically appealing but also highly effective in terms of results.
The emphasis on personalization and precise targeting helps create messages that resonate with the target audience, thus increasing engagement and conversion rates. Furthermore, the use of advanced technologies and data-driven methodologies ensures that every decision is guided by relevant insights, maximizing the impact of campaigns.
Moreover, DMi Partners places great importance on collaboration with its clients, working closely to understand their specific needs and adjust strategies accordingly. This collaborative approach ensures that every campaign is perfectly aligned with business objectives and brand values.
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how do innovation and strategy influence DMi Partners’ campaigns?
Innovation and strategy are at the heart of DMi Partners campaigns. By staying at the forefront of digital marketing trends, DMi Partners is capable of proposing innovative solutions that respond to the evolving needs of its clients. The integration of new technologies and cutting-edge techniques allows for the creation of more effective and impactful campaigns.
For example, the use of influencer marketing in the Meathead campaign with Tyler Cameron shows how DMi Partners knows how to leverage viral trends to amplify campaign reach. This innovative approach, combined with a well-defined strategy, maximizes return on investment and ensures sustainable growth for brands.
Moreover, DMi Partners relies on continuous performance analysis to refine its strategies. By closely monitoring key performance indicators (KPIs), the agency can adjust campaigns in real-time, thus ensuring optimal efficiency and quick adaptation to market changes.
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what do DMi Partners and Applegate’s leaders say?
The leaders of DMi Partners and Applegate share their excitement about these successes. Patrick McKenna, CEO and founder of DMi Partners, expressed his pride: “We’re proud to see our work with Applegate recognized by the Web Marketing Association. This campaign is a perfect example of how powerful creative, combined with strategic timing and data-driven targeting, can transform a cultural moment into sustained brand engagement.” This statement emphasizes the importance of creativity and strategic analysis in designing effective campaigns.
For his part, Rob O’Donnell, Vice President E-Commerce and Digital Marketing at Applegate, added: “Partnering with DMi allowed us to take a viral cultural moment and extend its reach in a meaningful and measurable way. This campaign is a great example of how creativity and performance can work hand in hand.” These testimonials highlight the fruitful collaboration between the two companies and the positive impact of their joint strategies.
These statements not only demonstrate the partners’ satisfaction but also their confidence in DMi Partners’ ability to deliver exceptional results. This recognition reinforces DMi Partners’ reputation as a leader in online advertising and digital marketing strategy.
how does DMi Partners position itself in the digital marketing landscape?
With these distinctions, DMi Partners firmly positions itself as a key player in the field of digital marketing. The agency stands out for its ability to innovate and adapt its strategies to the specific needs of each client, thus ensuring tailored and effective campaigns.
DMi Partners’ commitment to excellence and performance is reflected in its results and the awards it receives. By emphasizing a holistic approach combining creativity, strategy, and technology, DMi Partners meets the challenges of the current market and adapts to future trends. This is particularly evident in their successful collaborations, such as the one with Applegate, where they were able to turn challenges into opportunities through innovative solutions.
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In conclusion, DMi Partners’ successes at the IAC Awards 2025 are not a coincidence, but the result of in-depth expertise, boundless creativity, and perfectly orchestrated strategy. These achievements reinforce DMi Partners’ position as an innovative leader in the digital marketing sector, capable of delivering exceptional results and propelling brands to new heights.
