Google seems to be on the verge of reliving a past adventure by turning once again to smart glasses. After a mixed experience with its Google Glass, the company no longer hides its desire to conquer the augmented reality market. With promising projects under development, the company is partnering with key players in the sector to redefine the future of these wearable devices. The testing phase, which starts soon, could herald a true technological revolution.
Google is once again focused on smart glasses
After a first foray into the smart glasses sector with its Google Glass, Google seems to want to give it another shot. Indeed, the tech giant does not hide its ambition to return to this promising market, especially in collaboration with other major players like Samsung. Since the end of the Google Glass era, which was deemed a failure in 2023, the need for a new approach has been felt. Innovations in augmented reality have opened up new perspectives that would be unwise to ignore. Rumors already mention real-world testing starting from August 2024, a crucial step for the development of new devices.
The acquisition of AdHawk: a step towards the future
In this quest for reinvention, Google has recently acquired AdHawk for a sum of 115 million dollars. This Canadian startup specializes in eye-tracking technologies, an essential area for enhancing the user experience of future smart glasses. This strategic move could allow Google to compete with giants like Apple and Meta, already well-established in the virtual and augmented reality sector. With this acquisition, Google ensures it has access to advanced technologies that will be integrated into its new products, such as the ambitious project “Project Moohan” which encompasses both augmented reality headsets and smart glasses.
A collaboration with Samsung for a new generation of products
The companies Samsung and Google are joining forces to redefine the concept of smart glasses. Their collaboration promises innovative products, integrating revolutionary features and an enhanced user experience. Together, they are exploring solutions that harmoniously fit into daily life, combining elements of augmented reality with intuitive interfaces. Emerging technologies are being closely monitored, and initiatives like these could well mark the beginning of a new era for the smart glasses market.
