Ignite Visibility further establishes itself in the field of digital marketing with the strategic acquisition of Outliant. This operation aims to expand Ignite’s service offerings and strengthen its expertise in web development. By joining forces, the two companies are better equipped to meet the complex needs of multi-site clients.
Thanks to this acquisition, Ignite Visibility benefits from an in-depth technical expertise, enabling the management of complex web projects and the continuous optimization of site performance. The consolidated team, now counting over 350 digital marketing professionals, is capable of providing customized and effective solutions. This expansion reinforces Ignite Visibility’s mission to become the go-to agency for local visibility and lead generation for its clients. Together, they are ready to offer unparalleled added value and propel the success of brands on online platforms.
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Ignite Visibility, a recognized digital marketing agency, recently announced the strategic acquisition of Outliant, an agency specialized in web development and digital marketing for multi-site clients. This initiative aims to expand Ignite Visibility’s service offerings and strengthen its expertise in web development, thus addressing the complex needs of clients with multiple geographical locations.
What are Ignite Visibility’s objectives with this acquisition?
The acquisition of Outliant allows Ignite Visibility to integrate in-depth technical expertise in managing complex web projects. By adding a team of more than 350 digital marketing professionals, Ignite can now offer more comprehensive and tailored solutions to its clients. This strategic expansion fits within Ignite Visibility’s mission to become the reference digital marketing agency, ranging from national to local, particularly for clients whose local discoverability is crucial for their success.
According to John Lincoln, CEO and co-founder of Ignite Visibility, this acquisition enables both companies to stay true to their core values while uniting their strengths to offer world-class service. “From day one, the synergy between our teams was evident. Their expertise in enterprise web development perfectly complements our leadership in digital marketing,” he stated.
How does this acquisition enhance Ignite Visibility’s web development capabilities?
Outliant brings to Ignite Visibility solid technical expertise and proven experience in managing complex web projects, as well as continuous optimization across various content management systems. This integration allows Ignite to better meet the varied needs of its clients in terms of developing and managing their digital assets.
With the addition of Outliant’s skills, Ignite Visibility can now offer more robust solutions in web development, including design, development, search engine optimization (SEO), and paid advertising. This synergy enhances Ignite’s capability to provide integrated services, ranging from search engine optimization to social media advertising, thus offering a holistic approach to digital marketing.
What benefits will clients derive from this acquisition?
Clients of Ignite Visibility will benefit from an expanded set of services and enhanced expertise, allowing for a better response to their specific needs, particularly those of multi-site businesses. With the integration of Outliant, clients can expect more effective management of their complex web properties, as well as continuous optimization of their digital platforms.
Moreover, this acquisition enables Ignite Visibility to offer more tailored and strategic solutions, adapted to the unique challenges of multi-site clients. Businesses will thus be able to better manage their online presence, improve their local discoverability, and generate more qualified leads through more targeted and effective digital marketing strategies.
What are the leaders’ testimonials regarding this acquisition?
Erwan Lent, co-founder of Outliant and now Senior Vice President of Technology at Ignite Visibility, expressed his enthusiasm regarding this merger. “For our clients and team members, the benefits of joining Ignite Visibility are immense. Thanks to Ignite’s scale and digital marketing capabilities, we can support our clients at every stage of their customer acquisition journey,” he stated.
On his side, Krishnan Coughran, President and co-founder of Ignite Visibility, emphasized the importance of this acquisition to meet the growing demand for strategic and technical support. “Multi-site clients have highly complex website needs that standardized solutions cannot satisfy. We are excited to welcome an exceptional team of true thought leaders in digital marketing into the Ignite partnership,” he added.
How does this acquisition fit into current trends in the digital marketing sector?
The acquisition of Outliant by Ignite Visibility reflects a growing trend in the digital marketing sector, where agencies are seeking to expand their skills and offer more comprehensive solutions to their clients. This approach is similar to other strategic moves in the industry, such as The acquisition of Teads by Outbrain, which aims to revolutionize online advertising.
In an environment where technology companies are increasing their spending on SaaS applications by 20% compared to the previous year, as mentioned in OpenTheDigital, strategic acquisitions enable agencies to better meet the increasing expectations for integrated digital solutions.
Furthermore, Google’s dominance in online advertising and the discussions around the possible disintegration of its advertising products, as reported by OpenTheDigital, highlight the necessity for agencies to diversify and strengthen their service offerings to remain competitive.
What are the next steps for Ignite Visibility and Outliant?
Following the acquisition, Erwan Lent will take the lead as Senior Vice President of Technology, ensuring a smooth transition and the integration of teams. Ignite Visibility plans to maintain the values and culture of Outliant while leveraging their skills to enhance its own services.
Ignite Visibility is also continuing to position itself as a leader in digital marketing by pursuing its national-to-local execution model, which includes services such as SEO, digital content, digital public relations, paid media, and social media advertising. This acquisition strengthens Ignite’s ability to provide integrated solutions tailored to clients’ specific needs, thus ensuring sustained growth and increased client satisfaction.
What is Ignite Visibility’s long-term vision after this acquisition?
The acquisition of Outliant fits into Ignite Visibility’s long-term strategy to consolidate its leadership position in the field of digital marketing. By integrating advanced skills in web development and digital marketing, Ignite aims to offer even more comprehensive and personalized services, thus better satisfying the complex requirements of multi-site clients.
This growth strategy through acquisition, already initiated with the support of Mountaingate Capital, reflects Ignite Visibility’s commitment to innovate and adapt to market changes. By combining the strengths of Ignite and Outliant, the agency is well positioned to meet future challenges and continue to deliver exceptional value to its clients.
To learn more about the services offered by Ignite Visibility, please visit their website here, and to discover more about Outliant, check their site here.
