The Powys County Council is organizing free training sessions in digital marketing aimed at stakeholders in the arts, culture, learning, and heritage sectors. These workshops will take place in November and December, preceding the launch of a new platform “What’s On” on the StoriPowys website, dedicated to the creative sectors of Powys.
The sessions will cover key topics such as content strategy, web writing, search engine optimization, and the use of social media, in order to help participants effectively promote their events. Participants can choose between virtual or in-person sessions that include lunch and refreshments.
Registration is required before each event.
the impact of free digital training on the arts and culture
In the world of arts and culture, visibility is essential for attracting a loyal audience. Thanks to the free digital marketing sessions, artists and cultural event organizers can not only increase their audience but also strengthen their online presence. These training sessions provide tools and techniques to effectively use digital platforms, such as content strategy or search engine optimization, thereby boosting their visibility.
discovering digital trends for cultural events
The digital revolution has introduced many trends that have transformed how cultural events are promoted and organized. The free digital marketing sessions focus on these new directions, helping artists master trends such as viral content on TikTok or SEO optimization to rank better on Google. By recognizing the importance of these new paradigms, creators in the cultural field can maximize their promotional efforts and connect more effectively with a diverse audience.
Through these training sessions, participants discover the importance of building a strong and meaningful brand identity on social media. Community engagement then becomes a powerful ally in the amplification of their projects’ reach. By sharing captivating stories, fostering authentic conversations, and promoting collaborations, cultural stakeholders can surpass geographical boundaries and reach a global audience using innovative digital channels.
additional resources and continuous learning opportunities
At the beginning of 2024, several training platforms aim to provide arts and culture professionals with ongoing opportunities to deepen their digital expertise. Whether through webinars or in-person sessions, these programs emphasize essential skills such as digital strategy, the use of Google tools, and advanced social marketing techniques. By exploring resources such as the sessions offered by the Académie La Fusée, professionals can not only reinforce their know-how but also continuously adjust their strategies to remain competitive in an ever-evolving environment.
