At the heart of Ohio’s digital transformation, digital storytelling projects have captured the collective imagination and received prestigious national recognition. Ohio University has stood out with bold and creative initiatives, such as the interactive Alumni magazine website and the touching film “hOUme for the Holidays.” Through a strategic use of visual design and captivating multimedia content, these projects transcend boundaries and connect alumni and the global Ohio community, laying the groundwork for sustained excellence in digital storytelling.
Ohio’s digital storytelling project has received national recognition thanks to its Gold Awards earned at the Digital Marketing Education competition. Among the flagship projects, the website of the alumni magazine OHIO Today stands out for its captivating design and engaging multimedia content, allowing alumni to stay connected to their community. The original film hOUme for the Holidays also captivated audiences for its community essence and Bobcat pride.
The bold campaign for the Marching 110 Practice Facility successfully mobilized support through its interactive storytelling. The app Go OHIO, with its clean and user-friendly design, simplified campus navigation, enriching the student experience. The microsite dedicated to Bobcat athletes participating in the Olympics provided an immersive platform, while the social media campaign Bobcat in a Barbie World captured interest with its original approach. Finally, UCM establishes itself as a leader in digital storytelling in higher education, setting new standards of excellence.
the inspiring digital storytelling of OHIO
The captivating project of the website OHIO Today Alumni Magazine has won gold medals for its visually striking design and its ability to connect alumni with campus life. This platform uses engaging multimedia content that allows former students to stay involved in the Ohio community, regardless of their location. Furthermore, the innovative aspect of this project lies in its commitment to instill a sense of belonging and nostalgia while bringing a modern touch to the traditional link between the university and its alumni.
digital campaigns and their exceptional impact
With its bold digital campaigns, such as the fundraising site for the Marching 110 Practice Facility, Ohio has gained recognition for its interactive design and captivating storytelling. This digital initiative aimed to boost support for “The Most Exciting Band in the Land,” capturing the energy and passion of the band’s fans. The result is impressive mobilization and an emotional connection that has resonated widely.
OHIO on the global stage and its creative campaigns
By showcasing its athletes on the global stage, the microsite Bobcats Covering the Olympics also received a Gold Award. This immersive platform allowed real-time tracking of Ohio athletes’ feats at the Olympic Games, thus enhancing the sense of pride and belonging within the global university community. Additionally, the social media campaign “Bobcat in a Barbie World” received praise for its playful and effective approach. Surfing the wave of the Barbie movie released in 2023, it managed to capture attention and engage a wide audience, thereby enhancing Ohio’s presence in pop culture.
