This year, the SaaStr Annual event promises an exceptional experience.From May 13 to 15, the San Francisco Bay will be the beating heart of innovation.With a theme focused on artificial intelligence, the event is set to be bigger and more captivating than ever.
The program includes more than 1000 speakers who will share their visions during braindates, interactive workshops, and one-on-one sessions. The intersection of B2B and AI will be at the center of the discussions, offering new perspectives on contemporary GTM strategies. Participants will have the opportunity to connect with industry leaders and explore innovative themes that meet the expectations of digital professionals. This is the perfect opportunity to dive into the trends that will shape the future of SaaS.
The SaaStr Annual 2025 is preparing to become an unmissable event for SaaS professionals, with a central theme focused on artificial intelligence (AI) and GTM (Go-To-Market) strategies. From May 13 to 15, San Francisco will host more than 1000 speakers who will share their expertise and visions for the future of the sector. This year, the event promises to be even bigger, more innovative, and more centered on AI than ever.
What will be the main themes addressed during the event?
The main theme of this edition, SaaStr AI, explores the intersection between B2B and AI, as well as GTM strategies adapted to today’s digital world. About half of the content will be dedicated to B2B applications of AI, while the other half will focus on best practices for go-to-market in a constantly evolving environment. This duality ensures a comprehensive coverage of the challenges and opportunities that SaaS companies are facing today.
Which renowned speakers will participate in the event?
The SaaStr Annual 2025 will bring together influential leaders from the AI and GTM sectors. Among the keynote speakers are:
- Sridhar Ramaswamy, CEO of Snowflake, who will address “Where B2B Applications Are Going”.
- Aaron Levie, CEO of Box, presenting “AI, Agents and The Next Era of SaaS”.
- Francis deSouza, COO of Google Cloud, on “Hyperscalers: The Future and More”.
- Philip Rathle, CTO of Neo4j, will present “How Revolut Left Salesforce and More: Rolling Your Own SaaS App with AI”.
- Andrew Mason, CEO of Descript, who will discuss “The Future of Marketing in the Age of AI”.
- Karin Kogan, CMO of Infinite Reality and President of iR Studio, will share “What Consumer Marketing (and AI) Taught Me About Being A Better SaaS Marketer”.
These speakers will bring unique perspectives based on successful experiences and disruptive innovations in the SaaS and AI fields.
What sessions and workshops will be offered to participants?
The event’s program is rich and varied, offering a multitude of braindates, workshops, and 1-on-1 sessions. Among the notable workshops are:
- GVP IBM AI with Raj Datta, who will explore the latest advancements in applied AI.
- CEO Demandbase Gabriel Rogol in collaboration with AWS Head of North America Data & AI Sales, Arym Diamond, to delve into strategies for integrating AI into sales processes.
- Runway Siqi Chen, CEO & Founder, will present “Your Customers as Prompt Engineers”, highlighting the importance of customer engagement in developing AI solutions.
These workshops are designed to provide immediate practical value, allowing participants to implement effective strategies upon their return.
How does the event support inclusion and diversity in the sector?
In addition to its rich program, the SaaStr Annual 2025 places a particular emphasis on inclusion and diversity. Initiatives such as the inclusion program allow a wide range of professionals to participate, regardless of their background or experience. Furthermore, the event offers VIP passes to ensure an enriching and accessible experience for all participants.
What benefits can participants expect from this event?
Attending the SaaStr Annual 2025 offers numerous advantages, including:
- Access to thought leaders and recognized experts in the fields of AI and GTM.
- Networking opportunities with like-minded professionals, facilitating future collaborations.
- Interactive sessions and practical workshops that allow for the development of concrete skills that can be applied immediately.
- Exclusive insights into the latest trends and innovations that will shape the future of SaaS.
- Access to case studies and inspiring success stories in the integration of AI and effective GTM strategies.
These benefits ensure that participants leave with in-depth knowledge and practical tools to propel their businesses to new heights.
Which sponsors support SaaStr Annual 2025 and what are their contributions?
The success of the SaaStr Annual 2025 is made possible by the support of several leading sponsors. For example, Rippling is partnering as a diamond sponsor, providing increased visibility and additional resources to enhance the event’s program. Other sponsors like Stripe and GitHub also play a crucial role by offering advanced technological solutions and supporting diversity and inclusion initiatives.
How to register and participate in SaaStr Annual 2025?
Registration for the SaaStr Annual 2025 is now open. Interested parties can apply through the call for speakers to become a speaker or obtain a VIP pass. For those who simply wish to attend as participants, it is possible to apply now and benefit from special offers for early registrants.
What is the growth outlook for SaaStr Annual 2025 compared to the previous year?
Compared to last year’s edition, the SaaStr Annual 2025 is expected to experience a spectacular growth of 156% compared to 2024. This growth reflects the renewed interest and increased importance of the SaaS sector, bolstered by innovations in AI and effective GTM strategies. Organizers anticipate record participation, thanks to initiatives like the spectacular growth and collaborations with strategic partners.
What advice can help you make the most of SaaStr Annual 2025?
To maximize your experience at the SaaStr Annual 2025, here are some practical tips:
- Plan your schedule in advance by selecting the sessions and workshops most relevant to your professional goals.
- Networking: Take advantage of breaks and social events to meet peers, experts, and potential partners.
- Actively participate in discussions and Q&As to deepen your understanding of the topics presented.
- Use the digital tools offered by the event to stay informed and engage with other participants.
- Apply your learnings immediately after the event to maximize the impact of your new knowledge.
By following these tips, you will not only fully enjoy the event, but also apply the insights gained to boost your SaaS strategy.
What are the sponsorship and partnership opportunities for companies?
For companies looking to partner with the SaaStr Annual 2025, several sponsorship and partnership opportunities are available. In addition to the diamond sponsorship offered by Rippling, other sponsorship levels allow companies to choose the form of partnership that best aligns with their marketing and business objectives. These partnerships offer increased visibility, presentation opportunities, and presence on the event’s communication materials.
Partners can also benefit from exclusive branding sessions, customized booths, and the opportunity to participate in discussion panels, thereby strengthening their position as leaders in the SaaS and AI sectors.
What feedback have participants from previous editions provided?
Previous editions of the SaaStr Annual have received extremely positive feedback from participants. Many highlight the quality of the speakers, the richness of the content, and the networking opportunities as the main strengths of the event. Last year, the diversity of themes addressed allowed everyone to find relevant sessions for their field, an asset that continues this year with an even stronger focus on AI and GTM strategies.
Participants also appreciate the impeccable organization and the resources offered, such as braindates and interactive sessions, which promote dynamic learning and total immersion in the latest industry trends.
How does SaaStr Annual 2025 influence the global SaaS ecosystem?
The SaaStr Annual 2025 plays a crucial role in the evolution of the global SaaS ecosystem. By bringing together thought leaders, innovators, and professionals from diverse backgrounds, the event encourages knowledge sharing, the adoption of new technologies, and the implementation of effective strategies. The emphasis on AI enables companies to better understand how this technology can transform their operations and enhance their market performance.
Furthermore, by highlighting best GTM practices, the event helps companies refine their strategies for sustained growth and increased market penetration. This influence extends beyond the event, positively impacting business practices and technological innovations on a global scale.
