Trish Lilley is an iconic figure in the field of marketing and business development. As a principal at Barnes & Thornburg, she is transforming the company’s business approach through strategic initiatives. Recognized for her ability to integrate digital innovation and the use of data, Trish optimizes visibility and strengthens client relationships on an international scale. Her innovative ideas and expertise have earned her numerous accolades, underscoring her undeniable influence in the industry.
Trish Lilley is a leading figure in the field of marketing and business development, currently positioned at Barnes & Thornburg in Wilmington, Delaware. As a Marketing and Business Development Manager, she leads client and alumni relations programs, as well as marketing initiatives. Trish stands out for her ability to conceive and implement innovative strategies focused on enhancing the customer experience.
Globally recognized for her support for innovation and her use of digital media and technologies, Trish has received prestigious awards such as the New York Law Journal Innovation Award in 2022. She is an active member of the international legal community and serves on boards such as Access Justice Brooklyn. Previously a journalist, she now contributes to numerous volunteer projects and shares her expertise at professional conferences.
Under her leadership, her marketing campaigns have been recognized by institutions such as the Content Marketing Institute and the Managing Partners Forum. With over 25 years of experience, Trish is a driving force for meaningful transformations in legal marketing.
trish lilley: an innovative vision of marketing
Trish Lilley is a major asset for Barnes & Thornburg, holding the position of Marketing and Business Development Manager. She distinguishes herself through her innovative approach to the use of digital media, technologies, and data to improve visibility and client relations. Through her technology-driven content marketing strategies, she has strengthened the brand recognition of the award-winning services offered by her firm.
Having received several distinctions, including an innovation award from the New York Law Journal, Trish captures attention with her expertise in data-driven marketing strategies. She brilliantly conceptualized an interactive microsite that offers a unique narrative experience, earning her recognition from The American Lawyer. This feat highlights her ability to reinvent legal marketing through forward-thinking concepts. Learn more about her vision of leadership and influence here.
leadership and community engagement
Aside from her role at Barnes & Thornburg, Trish is an active member of the global legal community. Involved in the Legal Marketing Association and serving on the board of Access Justice Brooklyn, she promotes initiatives on diversity, equity, and inclusion. Her commitment extends beyond the professional sphere, including volunteer efforts with the Girl Scouts. This dedication illustrates her passion for developing leadership both within and beyond the legal sector.
innovations and future strategies
Trish Lilley continues to forge ahead into uncharted territories of marketing with her passion for innovation. She plans to integrate artificial intelligence tools to deliver even more impactful campaigns. Learn more about these advancements with this article on AI tools in marketing. She aims to enhance the effectiveness of online marketing campaigns by leveraging new real-time data. These strategies align with her relentless quest for creative solutions to contemporary business challenges, driving a lasting impact on the market.
