At the heart of digital innovation,
the digital marketing strategy establishes itself as the backbone of modern communications,
promoting authentic interaction within online communities.
At Life University, based in Marietta, GA, the Digital Marketing Strategist and Web Developer embraces this pioneering role. By developing innovative web tools for online activism, this professional stimulates the building of engaged communities. Their close collaboration with internal teams and external partners ensures a consistent digital presence. With skills in programming, graphic design, and database administration, they propel the university’s digital growth.
Why is Life University in Marietta hiring a digital marketing strategist and web developer?
In the ever-evolving digital landscape, Life University in Marietta, GA, stands out for its commitment to innovate and strengthen its online presence. To achieve this ambitious goal, the university is seeking a digital marketing strategist and web developer capable of creating innovative and reusable web tools. This role is essential for promoting online activism and building an engaged community around the Life University brand. By integrating into this dynamic team, the ideal candidate will help position the university as a leader in the educational field, both nationally and internationally.
What are the key responsibilities of the digital marketing strategist?
The digital marketing strategist at Life University plays a multifaceted role, encompassing programming, graphic design, and database administration. Working closely with project managers, strategists, and members of internal and external design teams, this professional must develop detailed specifications and recommend the use of emerging technologies. Key responsibilities include:
- Develop innovative web tools for online activism and community building.
- Assist in managing social media platforms and video placements to enhance the online user experience.
- Collaborate with marketing and IT departments to refine the graphic designs of websites.
- Maintain the integrity of the Life University brand across all visual and written communications.
- Manage the day-to-day operations of projects, including research, developing scopes, and executing tasks.
These responsibilities require an innovator, a trendsetter, and a forward-thinking individual able to connect digital across all aspects of Life University and drive growth opportunities.
What skills and qualifications are required?
To excel in this role, the candidate must possess a bachelor’s degree in computer science or a related field, with five to seven years of experience in web development using extensible authoring tools. Strong skills in Photoshop, Fireworks, or equivalent applications are essential, as well as expertise in developing and implementing open-source software projects. Proficiency in WordPress is required, with a good understanding of other CMS such as Drupal and Joomla. Additionally, a master’s degree in computer science or information systems is preferred.
The ideal candidate must be a self-starter, capable of managing multiple priorities in an organized manner and meeting tight deadlines. Effective communication skills, both verbal and written, are crucial for cultivating and managing key relationships, negotiating and persuading, as well as interacting with various levels of the organization.
How does this role contribute to the university community?
The digital marketing strategist and web developer plays a crucial role in promoting the integration of cross-functional teams and ensuring smooth delivery of projects to internal clients and external partners. By developing innovative web tools, this professional enhances the engagement of the Life University community and facilitates the building of a robust network of engaged stakeholders. The use of advanced technological solutions, such as rich media, site optimization, promotional ideas, and social media, creates an enriched and cohesive user experience.
Moreover, this role involves managing digital interactions, which are essential for improving communication and brand experience across all channels and media. As an ambassador for the Life University brand, the digital marketing strategist ensures that the visual and verbal identity of the university is maintained consistently, thereby reinforcing the university’s presence on campus, in the community, and beyond.
This position also contributes to analyzing online consumer behaviors, providing valuable insights to adjust marketing strategies and maximize the impact of digital campaigns.
What benefits does Life University offer its future employees?
Life University stands out for its collaborative and stimulating work environment, offering numerous opportunities for professional development. By joining the team, employees benefit from an atmosphere conducive to innovation and creativity, where every idea is valued and every project is an opportunity to make a difference. The university encourages continuous skills development through training programs and ongoing learning opportunities.
Additionally, Life University prides itself on maintaining an inclusive and dynamic corporate culture that reflects its educational and community mission. Employees have the chance to work with diverse teams and participate in initiatives that have a tangible impact on the academic community and beyond.
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Furthermore, as a respected institution, Life University offers professional stability and interesting career prospects, especially in a job market in IT where contrasting signals are observed. With two-thirds of companies expecting to ramp up hiring in the sales sector by 2025, as highlighted in this article, the opportunities within Life University are particularly attractive.
To evaluate success in this position, a 30-day evaluation can be established to determine the impact and effectiveness of the implemented strategies.
How to apply and what are the next steps?
Interested candidates can visit the Life University website to learn more about the position and submit their application online. It is essential to demonstrate a strong capability in digital marketing and web development, as well as a passion for innovation and building online communities. By presenting a strong portfolio and relevant references, applicants can stand out and show their potential to contribute significantly to the mission of Life University.
Joining Life University means becoming part of an institution that values excellence, innovation, and personal development. It is a unique opportunity to engage in stimulating projects and to be part of a team dedicated to shining the Life University brand on social media and beyond.
